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Why ‘The Great Gatsby’ and Other Shows Are Turning to Influencers

Broadway shows are increasingly looking to Instagram and TikTok creators to help them reach younger and more diverse audiences.

Sarah Bahr
Author: Sarah Bahr

Written by

Sarah Bahr

in

Instagram Inc, Jaja’s African Hair Braiding (Play), Jordan, Jeremy (1984- ), Mary Jane (Play), Noblezada, Eva, Social Media, The Great Gatsby (Play), Theater, Theater (Broadway), TikTok (ByteDance)
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