‘Wicked’ and ‘Gladiator II’ Jump-Start the Box Office, but at a Cost

‘Wicked’ and ‘Gladiator II’ Jump-Start the Box Office, but at a Cost

The New York Times - Business:

Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies.

This post first appeared in The New York Times - Business. Read the original article.

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