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Southwest’s C.E.O. on Why Now Is the Time for Bag Fees and Assigned Seats

Bob Jordan recently introduced major changes to the way the low-cost airline works, which caused a stir among loyal fliers and left them wondering what sets it apart from competitors.

Jordyn Holman
Author: Jordyn Holman

Written by

Jordyn Holman

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Consumer Behavior, Content Type: Personal Profile, Customer Relations, Executives and Management (Theory), Jordan, Robert E (1960- ), Luggage and Packing, Prices (Fares, Fees and Rates), Southwest Airlines Company
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