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Krispy Kreme Bets on Big-Box Stores to Stay Fresh

Executives are racing to boost revenues at the struggling doughnut maker as sales slump and shares tumble.

Julie Creswell
Author: Julie Creswell

Written by

Julie Creswell

in

Consumer Behavior, Costco Wholesale Corporation, Doughnut Plant, Doughnuts, Dunkin Donuts, Fast Food Industry, Food, Hostess Brands, Josh Charlesworth, Krispy Kreme Doughnuts Inc, McDonald’s Corporation, North Carolina, Shopping and Retail, Snack Foods, Supermarkets and Grocery Stores, Tim Hortons, Walmart Stores Inc
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