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Campaigns Pay Influencers to Carry Their Messages, Skirting Political Ad Rules

The New York Times – Fashion & Style:

Campaigns are using social media influencers as a way to reach young and diverse voters, a novel and mostly unregulated strategy. Some are even spreading the message through dating apps.

Stephanie Lai
Author: Stephanie Lai

This post first appeared in The New York Times – Fashion & Style. Read the original article.

Written by

Stephanie Lai

in

Generation Z, Instagram Inc, Midterm Elections (2022), Online Advertising, Political Advertising, Social Media, TikTok (ByteDance), Twitter, United States Politics and Government, Voting and Voters
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