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Can Netflix Save a Summer Slump With a Stunt on Sunset Boulevard?

The New York Times – Business:

The streaming giant, still looking for this year’s blockbuster, paid an actor to spend three days inside a billboard in Los Angeles to promote an upcoming film.

Nicole Sperling
Author: Nicole Sperling

This post first appeared in The New York Times – Business. Read the original article.

Written by

Nicole Sperling

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Actors and Actresses, Advertising and Marketing, Hart, Kevin, Movies, Netflix Inc, Outdoor Advertising, Sunset Boulevard (Los Angeles, Calif), The Last House (Movie)
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