Category: Advertising and Marketing

Philippe Stern, Heir to the Patek Philippe Watch Brand, Dies at 88

The New York Times – Business:
In an era of electronic timepieces, he marketed $40,000 handmade watches as status symbols, breathing new life into a struggling industry.
Advertisers Are Good at Getting Human Attention. Can They Stand Out to A.I.?

The New York Times – Business:
At Cannes Lions, marketers grappled with how to influence A.I. chatbots.
YouTube Stars Take Center Stage at Creative Artists Agency

The New York Times – Business:
For years, creators were on the fringes at Creative Artists Agency, a Hollywood talent behemoth. Now the agency is putting them center stage.
A Viral Knicks Moment, Brought to You by a Prediction Market

The New York Times – Business:
What do a Jalen Brunson look-alike contest, a buzzy catchphrase and a dancing robot outside Madison Square Garden have in common?
The Washington Outlet NOTUS Won’t Be ‘The Star’ After All

The New York Times – Business:
The publication is abandoning a planned rebranding after resolving a trademark dispute with the new publisher of The Washington Star.
‘Mandalorian and Grogu’ Tops Box Office as Disney Bets on ‘Star Wars’ Revival

The New York Times – Business:
The movie, which cost $300 million to make and market, was expected to collect about $102 million from Thursday through Monday at domestic theaters.
James Murdoch Buys Half of Vox Media

The New York Times – Business:
The media scion is buying Vox Media’s podcast network, New York magazine and Vox.com for more than $300 million.
Starbucks Korea CEO Fired Over ‘Tank Day’ Ad Evoking Country’s Brutal History

The New York Times – Business:
A marketing campaign called “Tank Day” coincided with the anniversary of a military dictatorship’s crackdown on pro-democracy demonstrators.
Joe Sedelmaier Dies at 92; Ad Auteur Behind ‘Where’s the Beef?’

The New York Times – Business:
He directed nearly 1,000 comedic commercials, including a much-quoted spot for Wendy’s and one for FedEx featuring a manic speed talker.
The Iran War Is Taking the Color Out of Japan’s Best-Known Snack Bags

The New York Times – Business:
The food giant Calbee said shortages of naphtha, a crude-oil derivative used in inks, were forcing it to switch to black-and-white packaging for its salty products.
YouTube Plays Matchmaker for Sponsors and Stars

The New York Times – Business:
The company is trying to help streaming influencers, who are increasingly being wooed by competitors like Netflix and TikTok.
Why Your Life Is Now on Subscriptions

The New York Times – Business:
As companies look to build cash flow and loyalty, everything from heated car seats to earthworm deliveries can become a recurring charge on your credit card.