The movie, which cost $300 million to make and market, was expected to collect about $102 million from Thursday through Monday at domestic theaters.
Category: Advertising and Marketing
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James Murdoch Buys Half of Vox Media
The media scion is buying Vox Media’s podcast network, New York magazine and Vox.com for more than $300 million.
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Starbucks Korea CEO Fired Over ‘Tank Day’ Ad Evoking Country’s Brutal History
A marketing campaign called “Tank Day” coincided with the anniversary of a military dictatorship’s crackdown on pro-democracy demonstrators.
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Joe Sedelmaier Dies at 92; Ad Auteur Behind ‘Where’s the Beef?’
He directed nearly 1,000 comedic commercials, including a much-quoted spot for Wendy’s and one for FedEx featuring a manic speed talker.
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The Iran War Is Taking the Color Out of Japan’s Best-Known Snack Bags
The food giant Calbee said shortages of naphtha, a crude-oil derivative used in inks, were forcing it to switch to black-and-white packaging for its salty products.
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YouTube Plays Matchmaker for Sponsors and Stars
The company is trying to help streaming influencers, who are increasingly being wooed by competitors like Netflix and TikTok.
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Why Your Life Is Now on Subscriptions
As companies look to build cash flow and loyalty, everything from heated car seats to earthworm deliveries can become a recurring charge on your credit card.
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Sales Are Up. Celebrities Are In. Is Gap Officially Back?
Richard Dickson has drawn inspiration from the clothing retailer’s early days as he tries to regain its cultural cachet.
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‘Michael’ Shakes Off Bad Reviews to Become a Box Office Juggernaut
Lionsgate estimated on Saturday that the Michael Jackson biopic would collect more than $200 million over its first few days in theaters.
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Sneaker Company Allbirds Plans to Pivot to A.I. Yes, A.I.
After selling its business for $39 million last month, the company said it planned to buy powerful computer chips and rebrand itself NewBird AI.
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Despite Poor Reviews, ‘The Super Mario Galaxy Movie’ Is a Megahit
The animated sequel was expected to collect about $371 million worldwide over its first five days in theaters. “Kids love the movie,” a box office analyst said.