Category: Advertising and Marketing

Swedish Company Uses A.I. Likeness of Greta Garbo in Ad

The New York Times – Movies:
An ad produced by the manufacturing company SKF Group featured a digital version of the Swedish American actress, who died in 1990. Not all viewers found the replica convincing.
Juniper Lattes? Pine Sodas? Food Is Taking Us Back to the Forest.

The New York Times – Business:
Drinks and snacks are being tweaked to evoke woods and meadows, on the theory that frazzled consumers want to reconnect with nature.
Massachusetts Is Investigating Gambling Companies’ Use of A.I.

The New York Times – Business:
In response to a New York Times report on DraftKings, the state’s gaming commission said it would evaluate how each company deployed the technology.
California Cracks Down on Influencers’ Undisclosed Political Ads

The New York Times – Business:
Under a new law, creators could face fines of $5,000 per post if they don’t disclose that they were paid to make political content.
Converse Removes Ad That Drew Comparisons to K.K.K. Imagery

The New York Times – Business:
“This should not have happened and we will do better,” said Converse, which apologized for the ad. Critics said it depicted a Ku Klux Klan robe and a lynching.
At DraftKings, AI Targets the Gamblers Likeliest to Lose

The New York Times – Business:
Data science helps determine who receives betting incentives, but the company has resisted using similar technology to protect gamblers at risk of addiction.
Sydney Sweeney Sports Betting Ad Sparks Backlash From Athletes

The New York Times – Fashion & Style:
A nude campaign for a sports betting app drew strong responses. Was it all strategic?
How Victoria’s Secret Is Reviving Its Pink Brand

The New York Times – Business:
After Pink’s sales slipped in recent years, Victoria Secret’s new chief executive is focused on making women feel bold and flirty.
Notre Dame’s Jersey Patch Deal With SoFi Divides Alumni and Fans

The New York Times – Business:
Alumni have varying opinions about the school’s deal with the personal finance company SoFi to advertise on Notre Dame athletic uniforms.
FTC and 22 States Sue Amazon Over Advertising Practices

The New York Times – On the Runway:
Regulators say the e-commerce giant forced more than a million advertisers to pay more than they should have. The company denies the claims.
Dolly Parton Was a Trailblazer in Business, Too

The New York Times – Music:
Her vision to launch businesses to bring fans closer while protecting her intellectual property was ahead of her time.
Americans Encounter Risks at Psychedelic Clinics Abroad

The New York Times – Travel:
Participants, often in vulnerable states, have little recourse if mistreated or injured.