Category: Advertising and Marketing

The Sexy Magazine You Really Will Read for the Articles

The New York Times – Fashion & Style:
Erotic Review is a refined publication for a different age.
Can Netflix Save a Summer Slump With a Stunt on Sunset Boulevard?

The New York Times – Business:
The streaming giant, still looking for this year’s blockbuster, paid an actor to spend three days inside a billboard in Los Angeles to promote an upcoming film.
The ‘Heated Rivalry’ Star Hudson Williams Uplifts a Canadian Tire Bag

The New York Times – Business:
After the actor Hudson Williams was photographed carrying a plaid reusable shopping bag, priced under $2, the tote has become a viral fashion accessory.
Efforts to Help Smokers Quit Stall Under Trump

The New York Times – Business:
The C.D.C.’s tobacco control office has been shut for more than a year. After its most prominent antismoking campaign went off the air, calls to 1-800-QUIT-NOW lines have plummeted.
Zyn’s Popularity Has Tobacco Companies Racing to Cash In

The New York Times – Business:
The makers of nicotine pouches are building new plants and expanding to meet demand. While influencers claim health benefits, experts warn the products can be highly addictive.
Taylor Swift’s Wedding Became a Marketing Moment for Brands Big and Small

The New York Times – Business:
Some businesses flocked to social media using A.I.-generated content, while others deployed timely digital ads designed to capitalize on the frenzy surrounding this major celebrity event.
Philippe Stern, Heir to the Patek Philippe Watch Brand, Dies at 88

The New York Times – Business:
In an era of electronic timepieces, he marketed $40,000 handmade watches as status symbols, breathing new life into a struggling industry.
Advertisers Are Good at Getting Human Attention. Can They Stand Out to A.I.?

The New York Times – Business:
At Cannes Lions, marketers grappled with how to influence A.I. chatbots.
YouTube Stars Take Center Stage at Creative Artists Agency

The New York Times – Business:
For years, creators were on the fringes at Creative Artists Agency, a Hollywood talent behemoth. Now the agency is putting them center stage.
A Viral Knicks Moment, Brought to You by a Prediction Market

The New York Times – Business:
What do a Jalen Brunson look-alike contest, a buzzy catchphrase and a dancing robot outside Madison Square Garden have in common?
The Washington Outlet NOTUS Won’t Be ‘The Star’ After All

The New York Times – Business:
The publication is abandoning a planned rebranding after resolving a trademark dispute with the new publisher of The Washington Star.
‘Mandalorian and Grogu’ Tops Box Office as Disney Bets on ‘Star Wars’ Revival

The New York Times – Business:
The movie, which cost $300 million to make and market, was expected to collect about $102 million from Thursday through Monday at domestic theaters.