The food giant Calbee said shortages of naphtha, a crude-oil derivative used in inks, were forcing it to switch to black-and-white packaging for its salty products.
Category: Advertising and Marketing
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YouTube Plays Matchmaker for Sponsors and Stars
The company is trying to help streaming influencers, who are increasingly being wooed by competitors like Netflix and TikTok.
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Why Your Life Is Now on Subscriptions
As companies look to build cash flow and loyalty, everything from heated car seats to earthworm deliveries can become a recurring charge on your credit card.
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Sales Are Up. Celebrities Are In. Is Gap Officially Back?
Richard Dickson has drawn inspiration from the clothing retailer’s early days as he tries to regain its cultural cachet.
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‘Michael’ Shakes Off Bad Reviews to Become a Box Office Juggernaut
Lionsgate estimated on Saturday that the Michael Jackson biopic would collect more than $200 million over its first few days in theaters.
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Sneaker Company Allbirds Plans to Pivot to A.I. Yes, A.I.
After selling its business for $39 million last month, the company said it planned to buy powerful computer chips and rebrand itself NewBird AI.
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Despite Poor Reviews, ‘The Super Mario Galaxy Movie’ Is a Megahit
The animated sequel was expected to collect about $371 million worldwide over its first five days in theaters. “Kids love the movie,” a box office analyst said.
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FDA Is Expected to Lift Restriction on Peptides, Heeding RFK Jr.’s Wishes
The peptides, which are increasingly marketed as providing longevity and health benefits, were removed in 2023 from the agency’s list of products that compounding pharmacies can sell.