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How Victoria’s Secret Is Reviving Its Pink Brand

The New York Times – Business:

After Pink’s sales slipped in recent years, Victoria Secret’s new chief executive is focused on making women feel bold and flirty.

Kim Bhasin
Author: Kim Bhasin

This post first appeared in The New York Times – Business. Read the original article.

Written by

Kim Bhasin

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Advertising and Marketing, Ali Dillon, Appointments and Executive Changes, Fashion and Apparel, Hillary Super, L Brands Inc, Lingerie and Underwear, Models (Professional), Shopping and Retail, SoHo (Manhattan, NY), Wexner, Leslie H
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