How a Black-Owned Condom Brand Pitches Itself as the Right Fit
To distinguish itself in a crowded market, B Condoms floods its Instagram account with sex and wellness tips, many of them explicit.
Posted inAdvertising and Marketing Company Reports Computers and the Internet Facebook Inc Google Inc Meta Platforms Inc Microsoft Corp Online Advertising Social Media Stocks and Bonds United States Economy
Tech’s Biggest Companies Are Sending Worrying Signals About the Economy
A series of quarterly earnings reports is showing that even Silicon Valley’s most powerful companies are feeling the impact of inflation and rising interest rates.
Posted inAdvertising and Marketing Company Reports Computers and the Internet Instant Messaging Layoffs and Job Reductions Mobile Applications Online Advertising Snap Inc Social Media Spiegel, Evan
Snap Earnings Show Revenue Growth Slowing but 19% More Users
The maker of Snapchat has been struggling with a sharp slowdown in its advertising business.
Posted inAdvertising and Marketing Deaths (Obituaries) Positioning in marketing Ries, Al Trout & Ries Trout, Jack (1935-2017)
Al Ries, Adman Who Sought a Portal Into Consumers’ Brains, Dies at 95
Using the concept of “positioning,” he guided companies to market their products by creating hard-to-forget messages.