Advertising and Marketing – Page 20

Arie Kopelman, Former President of Chanel Inc., Dies at 86

Arriving at the storied luxury house two years after Karl Lagerfeld, he helped guide a boom in both products and revenues.

By Alex Williams

Advertising and Marketing Christmas Company Reports Consumer Behavior E-Commerce Holidays and Special Occasions Kohl's Corporation Macy's Inc National Retail Federation Shopping and Retail

Holiday Sales Growth Expected to Normalize to Prepandemic Levels

Despite shoppers’ election-year concerns and worries about the economy, retail executives predict sales to increase as much as 3.5 percent over last year’s holiday season.

By Jordyn Holman

Advertising and Marketing Content Type: Personal Profile Creativity Dentsu Mondelez International Inc Nutter Butter Peanut Butter Social Media TikTok (ByteDance)

Nutter Butter, Are You Good? An Investigation.

The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain.

By Hank Sanders

Advertising and Marketing Jeans (Apparel) Knowles, Beyonce Levi Strauss & Co

How Levi’s Turned a Beyoncé Song Into an Ad Campaign

The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.”

By Jordyn Holman