Advertising and Marketing – Page 37

Alexis Bittar Ad Campaign Featuring Susan Sarandon Makes Fun of Fashion

A jewelry brand’s ad campaign has generated buzz for skewering the industry in videos featuring models, editors and, now, Susan Sarandon.

By Ruth La Ferla

An ad meant to show how the updated device can do many things has become a metaphor for a community’s fears of the technology industry.

By Tripp Mickle

Adjusted operating profit was $76.1 million, an increase of about 41 percent from a year earlier.

By Benjamin Mullin

Hundreds of marketers and ad agency types flocked to TikTok’s annual sales presentation after a new law put its future in question.

By Sapna Maheshwari