Advertising and Marketing – Page 47

Ad Nods to Taylor Swift and Football, Drawing Cheers and Criticism

A Cetaphil commercial showed a father and daughter connecting over football and the music superstar. But a social media influencer said the idea was stolen from her.

By Santul Nerkar

Advertising and Marketing Candy Dating and Relationships Shopping and Retail Valentine's Day

Hate Valentine’s Day? There’s a Market for You, Too.

Single, anti-consumerist or just not a romantic? From petty heartbreak healers to anti-Valentine’s Day parties, groups are finding ways to resonate with naysayers.

By Isabella Kwai

Advertising and Marketing Cera, Michael Cosmetics and Toiletries Skin Social Media Super Bowl

No, Michael Cera no es la mente maestra detrás de CeraVe

Entonces, ¿a qué se debe la campaña de márketing en redes que insinúa lo contrario? Este domingo en el Super Bowl lo sabrás.

By RSS Feed

Advertising and Marketing Global Warming Greenhouse Gas Emissions Plastic Bottles Sustainable Living

They’re the Stanley Cup Champions. And That’s a Lot of Mugs.

The ‘it’ mug’s selling point is sustainability — one cup to replace many disposable bottles. But what does it mean when people buy lots of them?

By Hiroko Tabuchi