Advertising and Marketing – Page 48

Kansas City Stars, With Help From Taylor Swift, Are Advertising Champs

On-field success and a certain off-field relationship helped make Patrick Mahomes, Travis Kelce and Andy Reid ubiquitous on TV commercials during the N.F.L. season.

By Santul Nerkar

Advertising and Marketing Company Reports Kopit Levien, Meredith New York Times New York Times Company News and News Media Newspapers

New York Times Co. Adds 300,000 Digital Subscribers in Quarter

At the end of the year, The Times had 10.36 million subscribers, 9.7 million of them digital-only.

By Katie Robertson

Advertising and Marketing Cosmetics and Toiletries Skin Social Media Super Bowl

What’s the Deal With Michael Cera and CeraVe’s Viral Marketing Campaign?

So what’s with the elaborate online marketing campaign implying otherwise?

By Rachel Strugatz

Advertising and Marketing CBS Corporation National Football League Ratings (Audience Measurement) Super Bowl Television

$7 Million for 30 Seconds? It’s Worth It at the Super Bowl.

In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.

By Santul Nerkar