Advertising and Marketing – Page 60

Mark Zuckerberg Taps the Strengths of WhatsApp

The messaging app, which Meta bought nearly a decade ago, was an asset that Mr. Zuckerberg largely left alone for a while. No longer.

By Mike Isaac

Advertising and Marketing Dolla, Sylvain Le Locle, Switzerland Morgan Stanley Muller, Oliver Swatch Group Tissot SA Watches and Clocks

Tissot Says Youth-Oriented Marketing Has Paid Off

The company does not disclose sales, but its chief executive maintains that sporty designs and a video blitz have helped double-digit growth this year.

By CfotoFuture Publishing via Getty Images

Advertising and Marketing Contests and Prizes Deaths (Obituaries) Fashion and Apparel Models (Professional) Rheingold Robbin Bain Today (TV Program) Women and Girls

Robbin Bain, Pageant Winner and ‘Today Girl,’ Is Dead at 87

After winning the annual Miss Rheingold beauty contest, in which millions voted, she covered fashion and beauty for the popular morning show.

By Richard Sandomir

Advertising and Marketing Citizenship and Naturalization Corporate Social Responsibility Names, Organizational

Why Businesses Are Now Obsessed With the Word ‘Citizen’

If we don’t feel connected to our neighbors, maybe can we buy belonging one latte at a time?

By Karen Loew