Advertising and Marketing – Page 64

Behind the Backlash Against Dylan Mulvaney, Bud Light’s Transgender Influencer

After Dylan Mulvaney promoted the beer on Instagram, well-known conservatives tried to start a boycott. Experts say the controversy will not hurt the brand in the long run, and may help.

By Amanda Holpuch

Advertising and Marketing California Centers for Disease Control and Prevention Colorado E-Cigarettes Food and Drug Administration Illinois Juul Labs Inc Massachusetts New York State Smoking and Tobacco Suits and Litigation (Civil) Teenagers and Adolescence Youth

Juul Reaches $462 Million Settlement With New York, California and Other States

The case ends major litigation over claims of marketing e-cigarettes to adolescents, resolving thousands of lawsuits and amounting to billions of dollars in payouts to states, cities and people.

By Christina Jewett and Julie Creswell

Advertising and Marketing Design Logos

Don’t Call It a ‘Mood Board’ — It’s a ‘World’

Nowadays if you’re designing a brand you need to do more than just evoke feelings.

By Eve Peyser

Advertising and Marketing Labor and Jobs Social Media

For Lee Tilghman, There Is Life After Influencing

The internet personality Lee From America wanted to see what life was like as plain old Lee Tilghman. She’s not alone. But leaving behind lucrative brand partnerships and high follower counts is harder than it looks.

By Mattie Kahn

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