Advertising and Marketing – Page 82 – MOSAEC

A Growing W.N.B.A. Still Boxes Out Some Personalities

Advertising and Marketing Basketball Boston, Aliyah (2001- ) Clark, Caitlin (2002- ) Fowles, Sylvia Louisiana State University Reese, Angel (2002- ) University of South Carolina Women's National Basketball Assn

A Growing W.N.B.A. Still Boxes Out Some Personalities

Ahead of the W.N.B.A. draft, women’s basketball remains troubled by racial disparities in how its stars are showcased.

By Kurt Streeter

‘Super Mario Bros. Movie’ Brings Family Box Office Roaring Back

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‘Super Mario Bros. Movie’ Brings Family Box Office Roaring Back

The film’s blockbuster opening weekend raised hopes that animation, once one of Hollywood’s safest bets, had recovered from the pandemic.

By Brooks Barnes

Milk Is Going After the Not-Dairy Crowd: Gen Z

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Milk Is Going After the Not-Dairy Crowd: Gen Z

Alarmed by dwindling sales to Gen Z, the dairy industry is going all out to get younger Americans on the milk train.

By Kim Severson

Netflix’s Approach Shifts, Pushing Content That Can ‘Pop’

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Netflix’s Approach Shifts, Pushing Content That Can ‘Pop’

The streaming service long thought spending on ads didn’t result in more viewers. That has subtly changed under the marketing chief Marian Lee.

By Nicole Sperling