Taylor Swift’s Smash ‘Midnights’ Sells More Than 1 Million in a Week
The singer-songwriter’s latest album is a blockbuster, debuting with the biggest weekly total for any LP since Adele’s “25” in 2015.
Posted inAdvertising and Marketing Computers and the Internet Corporations Labor and Jobs Layoffs and Job Reductions Mergers, Acquisitions and Divestitures Musk, Elon Social Media Space Exploration Technologies Corp Tesla Motors Inc Twitter
Can Elon Musk Make the Math Work on Owning Twitter? It’s Dicey.
Mr. Musk faces financial challenges in owning Twitter. The site frequently loses money and took on $13 billion in debt for the blockbuster deal.
Posted inAdvertising and Marketing Comic Books and Strips Consumer Behavior Containers and Packaging DC Comics Vitamin Shoppe Industries
Using Superheroes to Sell, This Time to Adults
There have long been superhero products aimed at children. But now the characters are being used to hawk vitamin supplements and beer to older consumers.
How a Black-Owned Condom Brand Pitches Itself as the Right Fit
To distinguish itself in a crowded market, B Condoms floods its Instagram account with sex and wellness tips, many of them explicit.