Automobile Racing

$62,000 for the Super Bowl. $1 Million for Formula 1. How Much Would You Pay for a Sporting Event?

Private and customizable “ultraluxe” packages are increasingly in demand. Here’s what (a lot of) money can buy at upcoming events.

By Sophie Stuber

Automobile Racing Football (College) Gibbs, Joe, Racing Gordon, Jeff (1971- ) Hendrick Motorsports Inc National Assn of Stock Car Auto Racing

NASCAR Pit Crews Are Recruiting College Football Players

In NASCAR, victory — and money — is often determined by seconds, one reason car racing teams are increasingly looking to hire former college athletes.

By Ken Belson and Travis Dove

Automobile Racing Automobiles Batteries Electric and Hybrid Vehicles Engines Factories and Manufacturing Ferrari SpA Fuel Emissions (Transportation) Global Warming High Net Worth Individuals Innovation Luxury Goods and Services Maranello (Italy) Prices (Fares, Fees and Rates) Vigna, Benedetto

As the E.V. Revolution Slows, Ferrari Enters the Race

Growth in electric vehicle sales has been slowing, but the Italian luxury carmaker is stepping up investment and setting ambitious targets.

By Bernhard Warner

Automobile Racing Ferrari SpA Formula One Ice Cream and Frozen Desserts LEC Leclerc, Charles (1997- ) Milan (Italy)

From Ferrari to the Frozen Food Aisle

Charles Leclerc, one of the rising stars of the Formula 1, now has an ice cream on the market.

By Kerry Olsen