The University of North Carolina at Chapel Hill is known for its sports programs, but now it has something else to offer its athletes: an opportunity to become an influencer. Sapna Maheshwari, a business reporter who covers social media for The New York Times, returned to her alma mater to learn more.
Category: Basketball
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Paige Bueckers and the Importance of Dressing to Impress at the W.N.B.A. Draft
What 15 draft picks wore to meet fans, their new teammates and — not insignificantly — potential sponsors.
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New York Liberty Unveil Practice Facility Amid WNBA’s Race to Attract Talent
In its next gambit to lure and foster talent, the New York Liberty are unveiling plans for a building in Brooklyn with state-of-the-art training facilities and child care rooms — as well as a zenlike locker room.
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Amazon Gets Into the LeBron James Business
The basketball star has signed a podcasting deal with Wondery, furthering Amazon’s wider push into sports.
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LeBron James Signs Podcast Deal With Amazon’s Wondery
The basketball star has signed a podcasting deal with Wondery, furthering Amazon’s wider push into sports.
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Junior Bridgeman, N.B.A. Player Turned Mogul, Dies at 71
He became an entrepreneur during a solid career with the Milwaukee Bucks. He later bought hundreds of fast-food outlets, a Coca-Cola bottling business and Ebony and Jet magazines.
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With ‘We Beat the Dream Team,’ Grant Hill Can Finally Gloat
Hill and the film’s director talked about the time a team of college basketball players beat Michael Jordan, Larry Bird and Magic Johnson — and the effort to bury it.
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Finding Devoted Sports Fans in the Coldest Place on Earth
An innocent question from a friend inspired one reporter to seek out sports buffs in a remote and chilly place: Antarctica.
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Doncic Trade Has Mavericks Fans Feeling They ‘Lost a Family Member’
Dallas built its team’s identity around Luka Doncic, on the court and off. Now that he’s gone, some supporters no longer feel a connection to the franchise.
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Victor Wembanyama Prepares to Become ‘Genuine’ Face of the N.B.A.
As the N.B.A. confronts a fast-approaching time without LeBron James, Stephen Curry and Kevin Durant, the 21-year-old Spurs star has embraced the idea that he is the league’s future.