Category: Basketball

Why Isn’t LeBron James at the 2025 Met Gala?

Mr. James, the honorary chair of the gala, announced on X that he would no longer appear at the event.
Stan Love, Athlete With a Beach Boys Connection, Dies at 76

A former N.B.A. player and the father of the All-Star Kevin Love, he was also the brother of the pop group’s Mike Love and a caretaker for its troubled leader, Brian Wilson.
How Colleges Are Turning Athletes Into Influencers

The University of North Carolina at Chapel Hill is known for its sports programs, but now it has something else to offer its athletes: an opportunity to become an influencer. Sapna Maheshwari, a business reporter who covers social media for The New York Times, returned to her alma mater to learn more.
Paige Bueckers and the Importance of Dressing to Impress at the W.N.B.A. Draft

What 15 draft picks wore to meet fans, their new teammates and — not insignificantly — potential sponsors.
Paige Bueckers: A Basketball Star is Born

Paige Bueckers became a college sensation for her skill and her style. Now she’s about to join the W.N.B.A.’s growing constellation of stars.
New York Liberty Unveil Practice Facility Amid WNBA’s Race to Attract Talent

In its next gambit to lure and foster talent, the New York Liberty are unveiling plans for a building in Brooklyn with state-of-the-art training facilities and child care rooms — as well as a zenlike locker room.
Amazon Gets Into the LeBron James Business

The basketball star has signed a podcasting deal with Wondery, furthering Amazon’s wider push into sports.
LeBron James Signs Podcast Deal With Amazon’s Wondery

The basketball star has signed a podcasting deal with Wondery, furthering Amazon’s wider push into sports.
Junior Bridgeman, N.B.A. Player Turned Mogul, Dies at 71

He became an entrepreneur during a solid career with the Milwaukee Bucks. He later bought hundreds of fast-food outlets, a Coca-Cola bottling business and Ebony and Jet magazines.
NBA Stars Like Jalen Brunson Enlist Social Media Surrogates to Expand Reach in China

Companies like East Goes Global manage accounts for N.B.A. players, expanding their reach, creating business opportunities and pushing for All-Star votes.
With ‘We Beat the Dream Team,’ Grant Hill Can Finally Gloat

Hill and the film’s director talked about the time a team of college basketball players beat Michael Jordan, Larry Bird and Magic Johnson — and the effort to bury it.
Finding Devoted Sports Fans in the Coldest Place on Earth

An innocent question from a friend inspired one reporter to seek out sports buffs in a remote and chilly place: Antarctica.