After Dylan Mulvaney promoted the beer on Instagram, well-known conservatives tried to start a boycott. Experts say the controversy will not hurt the brand in the long run, and may help.
Category: Beer
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It’s Dry January. Pour One Out for the Bar Owners.
The New York Times – Fashion & Style:Between the “tripledemic,” the economy, holiday fatigue and the temporarily sober, businesses are suffering.
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Pouring Through a Crisis: How Budweiser Salvaged Its World Cup
The New York Times – Sports:Taken by surprise by Qatar’s decision to ban beer at stadiums, the company remade its marketing strategy in real time.
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World Cup: England Soccer Fans Seek Beer in Qatar
The New York Times – Sports:Qatar’s late changes to the rules for drinking at World Cup stadiums is only a temporary inconvenience if you know where to look.
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Keurig Dr Pepper Invests $50 Million in Athletic Nonalcoholic Brewer
The New York Times – Business:The deal is a sign of continued interest in the fast-growing category of nonalcoholic beer, which jumped to about $670 million in annual sales in 2021.
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Keurig Dr Pepper Invests $50 Million in Nonalcoholic Brewer
The New York Times – Business:The deal is a sign of continued interest in the fast-growing category of nonalcoholic beer, which jumped to about $670 million in annual sales in 2021.
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How to Spend a Perfect Weekend in Santa Cruz
The New York Times – Travel:What once felt like a quirky California pit stop is now a popular getaway destination. Here’s a guide to the city’s beaches, bars, bookshops and beyond.