Bennahmias, Francois-Henry

A Watch Chief Executive Who Wasn’t the Obvious Choice

Until she took charge at Audemars Piguet last year, Ilaria Resta had spent her career in fragrance and beauty.

By Aurelien Bergot for The New York Times

Bennahmias, Francois-Henry Cox, Carl (1962- ) Disc Jockeys Guadalupe, Ricardo (1965- ) Hublot SA Music Richard Mille (Horometrie SA) Ronson, Mark Social Media Tornare, Julien Watches and Clocks Williams, Pharrell

Watch Brands Borrow Some of Music’s Cool

Audemars Piguet, Richard Mille and Hublot are among the makers mining connections with performers for the social media boost and appeal to young consumers.

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