Bud Light Is No Longer America’s Top-Selling Beer After Boycott
Bud Light lost its share of retail beer sales in recent weeks following a boycott by consumers over a promotional post by a transgender influencer.
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After Backlash, Target Becomes Latest Brand to Shift Pride Marketing
Target is the latest company to adjust plans for marketing supportive of the L.G.B.T.Q. community after it faced backlash from some customers.
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Trump Will Return to CNN, Ending a Long Boycott
Since leaving the White House, Donald J. Trump has favored more friendly, right-wing outlets. His decision to appear on CNN represents a shift in his media strategy ahead of the 2024 election.
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Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business
Bud Light’s marketing effort with a transgender influencer has put it “in the center of the culture wars in a way that no company could possibly want to be,” one observer said.