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Maya Rudolph’s Super Bowl Challenge: Make M&M’s Sweet Again
Posted inActors and Actresses Advertising and Marketing Candy Celebrities M&Ms Mars Inc Rudolph, Maya Television

Maya Rudolph’s Super Bowl Challenge: Make M&M’s Sweet Again

Unpopular companies and brands in trouble go with a strategy of hiring a likable celebrity and hoping for the best. But they might be better off with a puppy.
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Posted by By Tiffany Hsu
Bob Born, Who Brought Marshmallow Peeps to the Masses, Dies at 98
Posted inBorn, Bob (1924-2023) Candy Deaths (Obituaries) Easter and Holy Week Just Born Inc Marshmallow Peeps

Bob Born, Who Brought Marshmallow Peeps to the Masses, Dies at 98

By mechanizing and greatly expanding production, he made the gooey yellow chicks an Easter favorite and a pop-culture phenomenon.
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Posted by By Clay Risen
How M&M’s Found Itself in the Culture Wars
Posted inCandy Carlson, Tucker Fox News Channel Mars Inc Rudolph, Maya

How M&M’s Found Itself in the Culture Wars

The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash.
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Posted by By Daniel Victor

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