CBS Corporation – Page 8

Super Bowl Viewership Rose to 123.4 Million, a Record High

The figure easily exceeded last year’s 115.1 million, capping off a big year for N.F.L. ratings.

By John Koblin

CBS Corporation CBS Sports Paramount Plus Super Bowl Television

Super Bowl Broadcast Is a Crossroads for CBS Sports

The storied network is facing a wave of change, including new leadership, the possible sale of its parent company and the continued challenge of streaming.

By John Koblin and Kevin Draper

Advertising and Marketing CBS Corporation National Football League Ratings (Audience Measurement) Super Bowl Television

$7 Million for 30 Seconds? It’s Worth It at the Super Bowl.

In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.

By Santul Nerkar

CBS Corporation Chapman, Tracy Grammy Awards Nielsen Media Research Pop and Rock Music Ratings (Audience Measurement) Swift, Taylor Television

Grammy Audience Jumps to 16.9 Million

The viewership was the highest for the awards show since the 2020 ceremony, shortly before the pandemic.

By John Koblin