CBS Corporation – Page 8

Paramount Lays Off Hundreds of Workers

The company, which is moving away from traditional TV, lost more than $1 billion last year at its streaming division.

By Benjamin Mullin

CBS Corporation Football Kansas City Chiefs National Football League Nielsen Media Research Ratings (Audience Measurement) San Francisco 49ers Super Bowl

Super Bowl Viewership Rose to 123.4 Million, a Record High

The figure easily exceeded last year’s 115.1 million, capping off a big year for N.F.L. ratings.

By John Koblin

CBS Corporation CBS Sports Paramount Plus Super Bowl Television

Super Bowl Broadcast Is a Crossroads for CBS Sports

The storied network is facing a wave of change, including new leadership, the possible sale of its parent company and the continued challenge of streaming.

By John Koblin and Kevin Draper

Advertising and Marketing CBS Corporation National Football League Ratings (Audience Measurement) Super Bowl Television

$7 Million for 30 Seconds? It’s Worth It at the Super Bowl.

In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.

By Santul Nerkar