College Athletics

Inside The Mad Dash to Turn Division I Athletes Into Influencers

A new effort at the University of North Carolina at Chapel Hill is aimed at turning its student-athletes into well-remunerated social media stars. Other schools are following suit.

By Sapna Maheshwari and Cornell Watson

Basketball Basketball (College) Bueckers, Paige (2001- ) College Athletics Content Type: Personal Profile Fashion and Apparel Social Media University of Connecticut Women and Girls

Paige Bueckers: A Basketball Star is Born

Paige Bueckers became a college sensation for her skill and her style. Now she’s about to join the W.N.B.A.’s growing constellation of stars.

By Abigail Covington

Basketball Chuck Daly College Athletics Documentary Films and Programs Hill, Grant Jordan, Michael Krzyzewski, Mike Movies Olympic Games Television Tolajian, Michael We Beat the Dream Team (Movie)

With ‘We Beat the Dream Team,’ Grant Hill Can Finally Gloat

Hill and the film’s director talked about the time a team of college basketball players beat Michael Jordan, Larry Bird and Magic Johnson — and the effort to bury it.

By Stuart Miller

College Athletics Colleges and Universities Hill, Elliott (Fashion Executive) NIKE Inc Robinson, Duncan (1994- ) Student Athlete Compensation

Should Sports be a College Major? Some, including Nike, Say Yes

The idea of offering a degree in sports has gained momentum now that college athletes can be paid. Now Nike is joining some academics in pushing for it to become a reality.

By Tania Ganguli