How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance.
Category: Energy and Sports Drinks
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Mix-Up With Celsius and High Noon Means Some Cans of the Energy Drink May Contain Vodka Seltzer
A mix-up with a packaging supplier resulted in some cans of Celsius, an energy drink containing no alcohol, being filled with vodka seltzer.
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Hank Steinbrecher, Who Helped Elevate Soccer in the U.S., Dies at 77
He was also a key figure in raising American soccer’s profile on the world stage. Earlier, as a marketer, he saw opportunities in the football ritual of dousing coaches with Gatorade.
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The Customized Drink Is Out of Control
As cafes grant us the power to cobble together ultra-personalized beverages filled with syrups, powders, fruit chunks, boba and plenty of caffeine, we’re all soda jerks now.
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Panera Bread’s Charged Lemonade Linked to Second Death in Lawsuit
A man in Florida died after drinking three servings of the highly caffeinated drink at a Panera location in Florida, his family said in a wrongful-death lawsuit.
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Energy Drinks Are Surging. So Are Their Caffeine Levels.
More companies are pushing low-calorie, sugar-free beverages they say are healthy. Some servings have nearly the same level of caffeine as a six-pack of Coca-Cola.