Category: Fast Food Industry

Wendy’s Plans to Introduce Surge Pricing

The company plans to introduce dynamic pricing as early as 2025 along with digital menu boards that would reflect price changes, Wendy’s chief executive said during a February earnings call.
Can America Turn a Productivity Boomlet Into a Boom?

After drooping in 2022, the output of U.S. businesses per worker has surged. Economists wonder if the trend can continue, and who will benefit most.
George Cohon, Who Brought Big Macs to Moscow, Dies at 86

He was chairman of McDonald’s in Canada and in Russia, where he opened the chain’s first restaurant in 1990, engaging in what he called “hamburger diplomacy.”
Hot Glazed Doughnuts on the Menu, and Parisians Can’t Get Enough

The arrival of Krispy Kreme in France is just the latest advance in a decades-long invasion by U.S. fast food in the land of Michelin chefs and long leisurely meals.
McDonald’s Growing Appetite for Fashion: Crocs, Moschino and More

By working with Vetements, the skate brand Palace and now Crocs, the fast-food chain has become an unlikely source of style.
Drive-Throughs in America Are Thriving

A national fixture is enjoying a fresh surge as post-pandemic customers crave speed and solitude. And restaurants are responding with a raft of innovations.
No Tip for Your Delivery Driver? Then Be Prepared to Wait, DoorDash Says.

The app-based delivery company said it was testing using a screen to tell customers who didn’t leave a tip that their order might take longer to arrive.
Social Media Changed How Brands Talk to Us, but Are the Jokes Wearing Thin?

For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok on the rise, the jokes may be wearing thin.
False Advertising Suit Against McDonald’s and Wendy’s Is Dismissed

A federal judge in Brooklyn said he had not found that the fast-food chains sold burgers that were smaller than the ones they featured in advertisements.
Restaurants Agree to Raise Pay to $20 an Hour in California

The deal will avoid a ballot fight over a law passed last year that could have resulted in higher pay and other changes opposed by restaurant companies and franchisees.
Restaurants and Unions Agree to Raise Pay to $20 an Hour in California

The deal will avoid a ballot fight over a law passed last year that could have resulted in higher pay and other changes opposed by restaurant companies and franchisees.
Conservatives Complain Chick-fil-A Has ‘Gone Woke’ Over D.E.I.

The fast-food chain, once a darling of conservatives, has joined other corporations in pursuing diversity, equity and inclusion policies, prompting some on the right to accuse it of going “woke.”