Category: Fast Food Industry

McDonald’s Is Bigger Than Ever: How ‘Super Size Me’ Lost the Culture War

“Super Size Me” helped lead a backlash against McDonald’s. Twenty years on, the industry is bigger than ever.
Why Companies Are Nervous About the Consumer

On earnings calls, dozens of corporate executives have cited a slowdown in spending to explain why sales are slipping.
California $20 Fast-Food Minimum Wage Is Coming April 1

The nation’s highest state minimum wage for fast-food workers takes effect on Monday. Owners and employees are sizing up the potential impact.
Chick-fil-A Shifts Its ‘No Antibiotic’ Chicken Policy

The fast food restaurant chain will continue to bar the use of antibiotics used to treat people but will permit the use of animal antibiotics.
Wendy’s Plans to Introduce Surge Pricing

The company plans to introduce dynamic pricing as early as 2025 along with digital menu boards that would reflect price changes, Wendy’s chief executive said during a February earnings call.
Can America Turn a Productivity Boomlet Into a Boom?

After drooping in 2022, the output of U.S. businesses per worker has surged. Economists wonder if the trend can continue, and who will benefit most.
George Cohon, Who Brought Big Macs to Moscow, Dies at 86

He was chairman of McDonald’s in Canada and in Russia, where he opened the chain’s first restaurant in 1990, engaging in what he called “hamburger diplomacy.”
Hot Glazed Doughnuts on the Menu, and Parisians Can’t Get Enough

The arrival of Krispy Kreme in France is just the latest advance in a decades-long invasion by U.S. fast food in the land of Michelin chefs and long leisurely meals.
McDonald’s Growing Appetite for Fashion: Crocs, Moschino and More

By working with Vetements, the skate brand Palace and now Crocs, the fast-food chain has become an unlikely source of style.
Drive-Throughs in America Are Thriving

A national fixture is enjoying a fresh surge as post-pandemic customers crave speed and solitude. And restaurants are responding with a raft of innovations.
No Tip for Your Delivery Driver? Then Be Prepared to Wait, DoorDash Says.

The app-based delivery company said it was testing using a screen to tell customers who didn’t leave a tip that their order might take longer to arrive.
Social Media Changed How Brands Talk to Us, but Are the Jokes Wearing Thin?

For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok on the rise, the jokes may be wearing thin.