Category: Generation Z

Are Your Ankle Socks Aging You? Crew Socks Become a Gen Z Marker.

Social media is awash in another intergenerational fashion debate: Ankle socks or crew socks?
TikTok Rediscovers Bag Balm, a Rural Beauty Secret

Social media fans of Bag Balm, a moisturizer originally made for cows’ udders, say it’s just the thing for “slugging.”
In New TikTok Trend, Parents Dance Like It’s the ’80s and Bring Down the House

Videos of parents demonstrating their moves have been a surprise hit on a site where youth rules — perhaps because the trend isn’t played for laughs.
Why Gen Z College Students Are Seeking Tech and Finance Jobs

Many of Harvard’s Generation Z say “sellout” is not an insult.
The ‘Betches’ Got Rich. So What’s Next?

The women’s media company, which started as a raunchy college blog, is a rare financial success story — and on the White House’s radar. Now, it’s wrestling with how to grow up alongside its readers.
Bumble Tells Women They No Longer Have to Make the First Move

As dissatisfaction with online dating grows, the app that put women in control is shifting course.
‘Modern Love Podcast’: Laufey, Gen Z’s Pop Jazz Icon, Sings for the Anxious Generation

The Gen Z ‘it girl’ singer on the painful push and pull of young love.
Jackson Hinkle Rides Rage Over Israel to Prominence

Jackson Hinkle’s incendiary commentary has generated over two million new followers on X since October — a surge that some researchers say is aided by inauthentic accounts.
Nickelodeon and Disney Stars Find a Second Act on Podcasts

The cast of the Nickelodeon series “Ned’s Declassified School Survival Guide” are among the stars of 2000s teen sitcoms who are using podcasts to connect with their Gen Z and millennial fan bases.
First He Came For Cancel Culture. Now He Wants to Cancel Smartphones

The N.Y.U. professor Jonathan Haidt became a favorite in Silicon Valley for his work on what he called the “coddling” of young people. Now, he has an idea for fixing Gen Z.
Why Young Singles Just Can’t Commit to Dating Apps

The two largest dating-app companies are facing serious problems with younger users. So how do Gen Z singles prefer to meet instead?
For Gen Z, Facebook Is a Marketplace

For a generation that loves thrift-shopping, Facebook isn’t a place to socialize online — it’s the best place to score some deals.