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Halloween’s Mutation: From Humble Holiday to Retail Monstrosity

Americans once made their own costumes and candy. Now, the holiday has rapidly commercialized, transforming into an economic juggernaut.

Aimee Ortiz
Author: Aimee Ortiz

Written by

Aimee Ortiz

in

Candy, Children and Childhood, Consumer Behavior, Costumes, Customer Relations, E-Commerce, Factories and Manufacturing, Generation Z, Ghosts, Halloween, Haunted Houses, Hoaxes and Pranks, Holidays and Special Occasions, Home Depot Inc, Irish-Americans, Millennial Generation, Morton, Lisa (1958- ), National Retail Federation, New York Times, Parties (Social), Salem (Mass), Seasons and Months, Spirit Halloween Superstores, United States
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