Gerwig, Greta – Page 6

Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls

The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.

By James B. Stewart

The delay of some big titles, like “Dune: Part Two,” has ramifications for coming releases like “May December” and “Killers of the Flower Moon.”

By Kyle Buchanan

If studios greenlight more movies about toys, they’ll be missing the point. Greta Gerwig’s hit is about smart filmmaking, not brand awareness.

By Kyle Buchanan

Before Margot Robbie’s live-action take on the doll, Mattel put out more than a dozen animated films that have an avid following, even now.

By Sarah Bahr