Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and expensive — versions of their products.
Category: Hasbro Inc
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Judith Hope Blau, Who Turned Bagels Into Art, Dies at 87
She began selling necklaces strung with mini-bagels on a dare from her husband. Bagelmania (and a career as a toy designer) ensued.
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‘Transformers One’ Review: Back to the Beginning
An animated prequel maps out a tidy mythology while indulging in the toy-smashing thrills of the ’80s cartoons.
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Malls Add Entertainment From Nerf and Mattel to Draw Customers
Landlords are turning to companies like Hasbro and Mattel for some fun and games in “retailtainment.”
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Got an Idea for a Toy? Toymakers Want to Hear From You.
Companies like Lego and Mattel have divisions that seek out design concepts directly from collectors and other highly dedicated fan bases.
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Hasbro to Cut 1,100 Jobs as Weak Toy Sales Persist
The announcement that the toymaker was eliminating nearly 17 percent of its work force came during the critical holiday shopping season.
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How It Takes an Old ‘Beast Wars’ to Make a New ‘Transformers’
The Canadian-made computer animated series “Beast Wars: Transformers” serves as the unlikely basis for the latest film in the popular franchise.
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Magic: The Gathering Generates $1 Billion in Sales for First Time
The New York Times – Business:The fantasy card game has surpassed the sales of the 100-year-old company’s other brands, including Transformers and G.I. Joe, but some are worried about the downsides of rapid growth.