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Malls Add Entertainment From Nerf and Mattel to Draw Customers

Landlords are turning to companies like Hasbro and Mattel for some fun and games in “retailtainment.”

Jane Margolies
Author: Jane Margolies

Written by

Jane Margolies

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Garden State Plaza (Paramus, NJ), Hasbro Inc, Lego Group, Mattel Inc, Merlin Entertainments Group, Real Estate (Commercial), Shopping and Retail, Shopping Centers and Malls, Toys
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