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Malls Add Entertainment From Nerf and Mattel to Draw Customers

Landlords are turning to companies like Hasbro and Mattel for some fun and games in “retailtainment.”

Jane Margolies
Author: Jane Margolies

Written by

Jane Margolies

in

Garden State Plaza (Paramus, NJ), Hasbro Inc, Lego Group, Mattel Inc, Merlin Entertainments Group, Real Estate (Commercial), Shopping and Retail, Shopping Centers and Malls, Toys
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