How Levi’s Turned a Beyoncé Song Into an Ad Campaign
The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.”
Posted inContent Type: Personal Profile Fashion and Apparel internal-truncator Jeans (Apparel) Johnson, Ulla Khaite (Fashion Label) Reformation (fashion brand) Smith, Benjamin Talley your-feed-fashion
The Wizard of Jeans
Benjamin Talley Smith may well have made the jeans in your closet. And your friend’s closet. And your friend’s friends’.
Posted inBrowne, Thom Chaplin, Charlie Fashion and Apparel Jeans (Apparel) Lynch, David Obama, Barack Shein (Fashion Label) Styles, Harry
Why Are Pants So Big (Again)?
And what the latest swing from skinny to wide tells us about ourselves.
Posted inConsumer Behavior Fashion and Apparel Gass, Michelle Jeans (Apparel) Levi Strauss & Co San Francisco (Calif) Shopping and Retail
Levi’s Wants You to Rethink Your Denim Shopping
Under a new chief executive, the brand known for jeans is aiming to be a full outfitter, working primarily through its own stores and e-commerce.