Bob Jordan recently introduced major changes to the way the low-cost airline works, which caused a stir among loyal fliers and left them wondering what sets it apart from competitors.
Category: Jordan, Robert E (1960- )
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Southwest Layoffs Will Take 15% of Its Work Force
The company said the cuts, the first round of broad layoffs in the airline’s 53-year history, would affect mostly corporate employees.
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Southwest Airlines Plans to Cut 15% of Its Work Force
The company said the cuts, the first round of broad layoffs in the airline’s 53-year history, would affect mostly corporate employees.
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Southwest Airlines Makes Changes, but They Haven’t Been Enough
For decades, the company made money even as other airlines stumbled and went bankrupt. But the carrier has struggled to adapt to changes in air travel.
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Southwest Airlines Lays Out Changes and New Offerings
The move came after the hedge fund Elliott Management, which has more than 10 percent of the airline’s shares, called for cost containment and better profits.
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Southwest Quits Four Airports in Cost-Cutting Drive
The airline expects fewer deliveries of Boeing planes than before, and cited “significant challenges” in achieving growth plans because of it.
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Southwest Lost $220 Million Because of Holiday Meltdown
The New York Times – Travel:The airline canceled 16,700 flights before and after Christmas as it struggled to recover from bad weather.
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Bob Jordan, Southwest Airlines’ CEO, on What Went Wrong
The New York Times – Travel:Southwest Airlines’ chief executive, Bob Jordan, said frigid temperatures and mistakes by the company caused its meltdown around Christmas.
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Southwest’s Meltdown Could Cost It Up to $800 Million
The New York Times – Travel:The airline has not said how much it might have to spend to reimburse customers and upgrade its technology systems.
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Southwest CEO Bob Jordan Faces a Giant Crisis, 10 Months Into the Job
The New York Times – Business:Bob Jordan, the airline’s top executive, heralded the company’s performance just weeks before the storm highlighted gaping weaknesses in its operations.