The fast-food giant named a new president of its U.S. operations, aiming to bring “focus and urgency” to a revamp of its outlets.
Category: Kempczinski, Chris
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McDonald’s U.S. Sales Slow as Consumers Spend More Cautiously
The New York Times – Business: -
As Low-Income Shoppers Tighten Belts Further, Businesses Worry
A delay in SNAP benefits mixed with a decline in foot traffic has many stores, restaurants and food producers concerned about sales.
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Is That Product Any Good, or Is It Just a Brand Halo?
The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation for the overall brand.
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As Backlash to Trump’s Tariffs Grows, Europe Boycotts American Brands
A shifting perception of the United States amid President Trump’s trade war is prompting Europeans to pivot decisively away from U.S. goods and services.
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McDonald’s Focus on Value Bolsters U.S. Sales
The fast-food giant’s earnings results did not reflect the potential fallout from an E. coli outbreak that the company has moved quickly to contain.