Ynon Kreiz, the chief executive of Mattel, believes consumers squeezed by tariffs and inflation will cut back on other things before they skimp on Barbies and Hot Wheels.
Category: Kreiz, Ynon
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C.E.O.s Are Trying to Avoid Trump’s Ire as Tariffs Hit Their Businesses
Public companies are obligated to tell investors how tariffs could affect corporate financial results. But some are trying to do it with euphemisms to avoid the president’s anger.
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Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls
The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.
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‘Barbie’ Reaches $1 Billion at the Box Office, Warner Bros. Says
No movie in Warner Bros. history has sold so many tickets so fast, the studio said of the movie directed by Greta Gerwig.