What happens when mere baggy jeans aren’t stylish enough? Things get twisted.
Category: Levi Strauss & Co
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Cambodia Agrees to a Reduced Tariff and Breathes a Sigh of Relief
Initially 49%, it was lowered to 19%, easing worries of a damaging hit to the country’s garment and footwear production industries.
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How Levi’s Turned a Beyoncé Song Into an Ad Campaign
The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.”
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Levi’s Wants You to Rethink Your Denim Shopping
Under a new chief executive, the brand known for jeans is aiming to be a full outfitter, working primarily through its own stores and e-commerce.
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I Have to Buy New Jeans. Help!
A reader seeks guidance for navigating the overwhelming and environmentally destructive denim market.
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Pants Recovered From Shipwreck Sell for $114,000 at Auction
The New York Times – Fashion & Style:The pants and other artifacts auctioned were salvaged from the S.S. Central America, a ship that sank in 1857.