How Levi’s Turned a Beyoncé Song Into an Ad Campaign
The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.”
Posted inConsumer Behavior Fashion and Apparel Gass, Michelle Jeans (Apparel) Levi Strauss & Co San Francisco (Calif) Shopping and Retail
Levi’s Wants You to Rethink Your Denim Shopping
Under a new chief executive, the brand known for jeans is aiming to be a full outfitter, working primarily through its own stores and e-commerce.
I Have to Buy New Jeans. Help!
A reader seeks guidance for navigating the overwhelming and environmentally destructive denim market.
Posted inJeans (Apparel) Levi Strauss & Co S.S. Central America Shipwrecks (Historic) Thompson, Thomas G (1952- ) Treasure Troves
Pants Recovered From Shipwreck Sell for $114,000 at Auction
The pants and other artifacts auctioned were salvaged from the S.S. Central America, a ship that sank in 1857.