Luxury Goods and Services – Page 21

For Fashion, Sports Stars are the New Super Stars

Here’s why, and how the balance of power between individual brand and company brand is changing.

By Vanessa Friedman

The French agency L’AM specializes in connecting elite athletes with luxury fashion brands.

By Tina Isaac-Goize

The reaction to the conglomerate’s involvement in the Games has been relatively — and surprisingly — free of criticism, yet the stakes are high.

By Claire Moses

At 50, and after some promising years for her business, the designer and former Spice Girl has softened up (a little).

By Ruth La Ferla