Spring Training at Coachella: Can the M.L.S. Cash In on Its Preseason?
AEG, the entertainment giant, is trying to organize large-scale training camps marketed to fans, as other sports have done. Will it work?
Posted inAdvertising and Marketing Beckham, David Counterfeit Merchandise Fanatics Inc Fashion and Apparel Inter Miami (Soccer Team) Major League Soccer Messi, Lionel Shopping and Retail Soccer
How Lionel Messi Made a Pink Jersey Soccer’s Must-Have Item
In the span of three months, the soccer superstar has made Inter Miami’s eye-catching jersey the hottest piece of sports merchandise on the planet.
Posted inBasketball Calamos Investments Content Type: Personal Profile Major League Soccer Milwaukee Brewers Milwaukee Bucks National Basketball Assn Soccer Stocks and Bonds Wages and Salaries
Giannis Antetokounmpo’s Future in Milwaukee Is Uncertain
The N.B.A. superstar has grand ambitions, as a businessman and basketball player. “I don’t want to be 20 years on the same team and don’t win another championship,” he said.
Posted inInter Miami (Soccer Team) Leagues Cup Liga MX (Soccer) Major League Soccer Messi, Lionel Soccer
At Inter Miami, Lionel Messi’s Only Complaint Is the Humidity
After taking the Leagues Cup tournament by storm, Messi, 36, had his first news conference since joining Inter Miami. It was clear he is now in a more relaxed stage of his career.