A second new doll, a Black Barbie with Down syndrome, is part of the toymaker’s effort to be more inclusive.
Category: Mattel Inc
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‘Barbie’ Was Supposed to Change Hollywood. Many See ‘No Effect.’
The film was a global phenomenon and seemed to herald a new era of embracing stories by, about and for women. What happened?
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‘Black Barbie: A Documentary’ Review: Becoming the Main Character
A new Netflix documentary explores what led to the release of Black Barbie in 1980, both celebrating her existence and recognizing her limitations.
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Got an Idea for a Toy? Toymakers Want to Hear From You.
Companies like Lego and Mattel have divisions that seek out design concepts directly from collectors and other highly dedicated fan bases.
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Stevie Nicks Unveils a Barbie Made in Her Image at Madison Square Garden
The performer worked with Mattel to create a doll in her likeness, wearing an outfit inspired by the one she wore on the cover of Fleetwood Mac’s “Rumours.” She showed it off onstage at Madison Square Garden.
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Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls
The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.
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This Isn’t Barbie’s First Time Onscreen: She’s Been a Movie Star for Decades
Before Margot Robbie’s live-action take on the doll, Mattel put out more than a dozen animated films that have an avid following, even now.
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‘Barbie’ Reaches $1 Billion at the Box Office, Warner Bros. Says
No movie in Warner Bros. history has sold so many tickets so fast, the studio said of the movie directed by Greta Gerwig.
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Barbie Hoax Targets Mattel and Fools Some News Outlets
The false campaign by environmental activists claimed that the toy giant was launching a new line of decomposable Barbies and would stop using plastic by 2030.
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Gap, Looking for Barbie Magic, Hires Mattel’s President as C.E.O.
Richard Dickson helped improve Barbie’s image, culminating in the blockbuster film. Now he faces a similar turnaround challenge at the retailer.
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How ‘Barbie’ Set Designers Brought Those Dreamhouses to Life
To make their Barbieland sets a reality, the movie’s production team embraced the surreal, going big on bright pinks and shrunken proportions.
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Barbie: Reviews of Greta Gerwig, Margot Robbie, Ryan Gosling
Some critics viewed the highly-anticipated movie as satirically capitalistic, while others saw it as capitalistically satirical.