Posted inAdvertising and Marketing Alka-Seltzer Bronx (NYC) Cohen, Howie (1942-2024) Deaths (Obituaries) Moss, Milt (1922-2016) Television Wells Rich Greene Bddp
Howie Cohen, Whose Alka-Seltzer Ads Spawned Catchphrases, Dies at 81
A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing.