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Cheaper Than Water? Retailers Try to Unload Bud Light.

Beer Boycotts Mulvaney, Dylan (1996- ) Transgender

Cheaper Than Water? Retailers Try to Unload Bud Light.

The brand is still struggling to win back customers. Nowhere is that more apparent than at stores, where cases of the beer sit untouched.

By Julie Creswell

Advertising and Marketing Boycotts Conservatism (US Politics) Ellis, Sarah Kate Gay and Lesbian Alliance Against Defamation LGBTQ Pride Month (US) Mulvaney, Dylan (1996- ) Social Media Target Corporation Transgender

After Backlash, Target Becomes Latest Brand to Shift Pride Marketing

Target is the latest company to adjust plans for marketing supportive of the L.G.B.T.Q. community after it faced backlash from some customers.

By Jordyn Holman and Julie Creswell

Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business

Advertising and Marketing Beer Boycotts Corporate Social Responsibility Demonstrations, Protests and Riots Mulvaney, Dylan (1996- ) Transgender United States Politics and Government

Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business

Bud Light’s marketing effort with a transgender influencer has put it “in the center of the culture wars in a way that no company could possibly want to be,” one observer said.

By Charles Homans