The N.B.A, returns to China this week, after a hiatus sparked by a controversial 2019 tweet. In Macau, New York Times business reporter Tania Ganguli reveals the behind-the-scenes stakeholders who orchestrated the league’s return.
Category: National Basketball Assn
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How the NBA Finals’ Champagne Celebration Became a Marketing Moment
Brands have seized on the spectacle of the post-championship celebration as a marketing moment.
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In the NBA Finals, Both Shai Gilgeous-Alexander and Converse Will Be in the Spotlight
In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, he is taking his shoe company with him.
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Dwyane Wade on Breaking Fashion Barriers
The N.B.A. Hall of Famer is guest-editing a new magazine that aims to redefine how we see athletes.
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Stan Love, Athlete With a Beach Boys Connection, Dies at 76
A former N.B.A. player and the father of the All-Star Kevin Love, he was also the brother of the pop group’s Mike Love and a caretaker for its troubled leader, Brian Wilson.
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Amazon Gets Into the LeBron James Business
The basketball star has signed a podcasting deal with Wondery, furthering Amazon’s wider push into sports.
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LeBron James Signs Podcast Deal With Amazon’s Wondery
The basketball star has signed a podcasting deal with Wondery, furthering Amazon’s wider push into sports.
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Junior Bridgeman, N.B.A. Player Turned Mogul, Dies at 71
He became an entrepreneur during a solid career with the Milwaukee Bucks. He later bought hundreds of fast-food outlets, a Coca-Cola bottling business and Ebony and Jet magazines.
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Hackers Stole $635,000 in Taylor Swift Ticket Scheme, Queens D.A. Says
Two people stand accused of taking hundreds of tickets from StubHub to redirect them to others who resold them, prosecutors said.
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Finding Devoted Sports Fans in the Coldest Place on Earth
An innocent question from a friend inspired one reporter to seek out sports buffs in a remote and chilly place: Antarctica.