The company is trying to make the league accept its match of Amazon’s bid to broadcast games starting with the 2025-26 season.
Category: National Basketball Assn
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N.B.A. Announces Lucrative Rights Deals With Disney, Comcast and Amazon
The league rejected a bid by Warner Bros. Discovery to match Amazon’s offer.
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Warner Bros. Discovery Is Said to Match Amazon’s Bid for NBA Rights
The company, a longtime broadcaster of N.B.A. games, is trying to keep the lucrative broadcast rights as the league negotiates a new contract.
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For Fashion, Sports Stars are the New Super Stars
Here’s why, and how the balance of power between individual brand and company brand is changing.
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NBA Agrees to Massive Rights Deals With Disney, Comcast and Amazon
The agreements, set to begin after next season, could potentially pay the league about $76 billion over 11 years.
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NBA Draft Fits: 24 Prospects Discuss Their Red Carpet Style
Before they were drafted, the N.B.A.’s top prospects stopped to show off their clothes and discuss their decisions of how to represent themselves.
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As N.B.A. TV Deal Nears, Warner Bros. Discovery Is on the Outside
The company’s TNT channel and the N.B.A. have long been inextricably linked, but that may end after next season. Plus, Charles Barkley is retiring.
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The N.B.A. Sees Its Future in Africa
The league has spent hundreds of millions of dollars to cultivate an immense potential fan base on the continent and develop future stars.
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NBA’s Adam Silver Says Jerry West Is the League’s Logo
After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo.
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The Miniature Secrets of Championship Rings
More diamonds isn’t enough. One jeweler is wowing sports teams with reversible faces and detachable compartments.
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Charles Barkley Has Thoughts on the Future of ‘Inside the NBA’
Next season could be the last for TNT’s influential and beloved studio show, and Charles Barkley, for one, will not be going quietly.
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What Caitlin Clark’s Arrival Could Mean for WNBA’s Business
Clark’s arrival has many betting on the W.N.B.A.’s success. But certain structural disadvantages persist, including how much the players earn.