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For Fashion, Sports Stars are the New Super Stars

Here’s why, and how the balance of power between individual brand and company brand is changing.

Vanessa Friedman
Author: Vanessa Friedman

Written by

Vanessa Friedman

in

Celebrities, Fashion and Apparel, Grede, Jens, Louis Vuitton, Luxury Goods and Services, National Basketball Assn, Olympic Games (2024), Parker, Candace, Women’s National Basketball Assn
←Ferrari and Other Car Brands Seek the Road to High-End Fashion
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