Warner Bros. Discovery Is Said to Match Amazon’s Bid for NBA Rights
The company, a longtime broadcaster of N.B.A. games, is trying to keep the lucrative broadcast rights as the league negotiates a new contract.
Posted inAdvertising and Marketing Athletics and Sports Celebrities Fashion and Apparel Grede, Jens Louis Vuitton Luxury Goods and Services National Basketball Assn Olympic Games (2024) Parker, Candace Women's National Basketball Assn
For Fashion, Sports Stars are the New Super Stars
Here’s why, and how the balance of power between individual brand and company brand is changing.
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NBA Agrees to Massive Rights Deals With Disney, Comcast and Amazon
The agreements, set to begin after next season, could potentially pay the league about $76 billion over 11 years.
NBA Draft Fits: 24 Prospects Discuss Their Red Carpet Style
Before they were drafted, the N.B.A.’s top prospects stopped to show off their clothes and discuss their decisions of how to represent themselves.