En los Juegos Olímpicos en París, Simone Biles y compañía ya han roto un récord en la historia de la competencia: vestir los leotardos con más piedras preciosas.
Category: Olympic Games (2024)
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Why Is It So Hard for Olympic Host Cities to Control Costs?
An Oxford study estimates that despite cost-cutting efforts, Paris is spending more than $1 billion above the Games’ historical median cost.
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The Best Looks of the Paris Olympic Opening Ceremony
Paris raised the fashion stakes for the XXXIII Olympiad, and even with the rain, the result transformed the Seine into a watery runway.
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Watch Buyers Are on the Road Again
Swiss brands from Omega to Bulgari are expanding their travel retail offerings to match the resurgence in tourism.
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Before Paris, London Showed How the Olympics Could Be Sustainable
Paris aims to be the most sustainable Olympic Games in history, but it was London over a decade ago that proved host cities didn’t have to end up with empty stadiums in disrepair long after the Games were over.
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Dancers Drop Threat to Strike During Paris Olympics Opening Ceremony
Organizers avoided disruption by agreeing to give performers on temporary contracts a greater cut of broadcast royalties.
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Beefed-Up Olympics Security Thins Out Tourists, Squeezing Merchants
French businesses had hoped the Games would bring an economic boom, but metal fences and police checkpoints have turned some areas of Paris into dead zones.
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For Fashion, Sports Stars are the New Super Stars
Here’s why, and how the balance of power between individual brand and company brand is changing.
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The French Agency Connecting Athletes With Luxury Fashion Brands
The French agency L’AM specializes in connecting elite athletes with luxury fashion brands.